A Client Manager at PR360, Elena develops and implements consumer PR strategies for clients across the healthcare, motor and telecoms sectors.
Elena joined PR360 from Hot Press magazine where she managed a diverse range of PR and marketing campaigns for consumer brands such as Jägermeister, Corona, Sony Mobile, ALCATEL ONETOUCH, Universal Pictures, Disney Pictures and Arnotts.
These campaigns involved comprehensive media management across all channels including online, print, radio and TV.
Along with managing numerous client campaigns, Elena looked after all PR and marketing activity for Hot Press, developing and implementing creative communication strategies to ensure maximum brand awareness.
She was responsible for all Hot Press event and festival management, which included numerous client events, gigs and project management for marketing activity at Electric Picnic, Forbidden Fruit, Independence, Longitude and Summer Nights at RHK.
In the past she has also worked as EMEA Account Manager for Novell Inc. and Marketing Executive for Ireland’s largest magazine publisher Harmonia.
With six years experience working in publishing, Elena has gained invaluable knowledge of the Irish media landscape, utilising these skills to secure extensive coverage for clients.
As well as her love for media, outside of work Elena has a passion for music, art, fashion and photography.
She holds an honours bachelor’s degree in Business and Legal Studies from UCD and a Diploma in Digital Marketing from The Digital Marketing Institute.