PR + MEDIA
Distinguishing transient social media fury from a genuine problem will save your brand time and heartache.
In a period of crisis, boldly taking command of an issue can benefit your brand in the short and long term.
Mixing an energetic offline campaign with an authentic social media strategy helps candidates reach a broad spectrum of voters.
With Colin Kaepernick the face of Nike’s new campaign, the brand has made a progressive—but ultimately pragmatic—move.
Despite the potential for a media storm, FBD’s quick and decisive action staved off crisis.
Quick, strategic action in a time of crisis will save your brand from long-lasting damage.
Far from off slipping off quietly, in the new media world, newspapers are putting up a fight—and succeeding.
As Ulster rugby continues to stumble from one PR mishap to the next, we look at what they and others could learn from Google Ireland’s Fionnuala Meehan in terms of managing a difficult comms brief.
For an industry built around communication, PR isn’t always described clearly.
We’ve broken down the op-ed writing and pitching process into nine simple steps.
2017 saw a shift in the way consumers engaged with brands. Today, earned media is what is building brands and gaining momentum.
When it comes to political communications, a mistake is rarely small and often costly.
The press release still serves as a single credible material source to draw from.
An overview of constituency commission’s recommendations
Today marks the election of Taoiseach Leo Varadkar and, in many ways, the beginning of a new epoch in Irish politics.
If communications is 90% timing, International Women’s Day is one date in the calendar that few brands are prepared to pass up.
Trump and Brexit are challenges for Ireland, but so are crises in the EU
The days of giving reaction to the budget after considered thought appear to be over.
56% of Irish public believe Brexit will have negative impact on Irish economy