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Here you'll find regular updates on latest industry trends, events and more.
O'Neill's sheer force of personality temporarily restored belief in Irish football, but his refusal to communicate his vision left many to view him as ‘old hat’ rather than old school.
The transition from PR course to PR job can seem daunting, but with the right skills—and attitude—you can prove yourself a worthy investment.
Clickbait trades trust for pageviews and website visits. Click-worthy content builds relationships and engagement.
John Lewis’s new festive campaign is high in Elton John but low in seasonal spirit. Have brands forgotten the true meaning of Christmas ads?
Distinguishing transient social media fury from a genuine problem will save your brand time and heartache.
In a period of crisis, boldly taking command of an issue can benefit your brand in the short and long term.
“Content for the sake of content” is harming your brand. An authentic content-writing strategy can save it.
Consumers want a more intimate and authentic relationship with influencers. Brands must take note.
Mixing an energetic offline campaign with an authentic social media strategy helps candidates reach a broad spectrum of voters.
The collapse of Orla Kiely should prove to brands that influence without strategy has little long-term value.
It's been three months since Instagram launched IGTV, but just how much of an impact has it among the brands and creators it was designed for?
With Colin Kaepernick the face of Nike’s new campaign, the brand has made a progressive—but ultimately pragmatic—move.
With Brexit looming, Ireland needs a medicines supply plan to avoid a dangerous shortage of life-saving drugs.
Social media is the new normal. Brands need to prioritise platforms, messaging and content to stand out from the crowd.
Despite the potential for a media storm, FBD’s quick and decisive action staved off crisis.
Quick, strategic action in a time of crisis will save your brand from long-lasting damage.
Business and political leaders brave enough to reveal their ‘true self’ will cultivate support, respect and relationships.
Experiential events help to connect brands with consumers and media in ways that ‘traditional’ communications cannot.
Before you start your comms internship, pick an agency that can give you the skills you need to thrive in a fast-moving industry.
A policy of openness and transparency can save brands from stagnancy and media criticism.
Effective communication can help you achieve success on the pitch and in the boardroom.
Maintaining transparency and credibility is key in the fight against fake news.
Twitter helps leaders react in real time, but a strategic approach to communications builds trust and credibility.
Instagram’s mobile-first vertical video platform brings new opportunities for brands.
‘MoJo’ is revolutionising the way we share news and tell stories.
Far from off slipping off quietly, in the new media world, newspapers are putting up a fight—and succeeding.
As Ulster rugby continues to stumble from one PR mishap to the next, we look at what they and others could learn from Google Ireland’s Fionnuala Meehan in terms of managing a difficult comms brief.
Let the creatives create! Fresh perspectives and different ways of thinking can bring enormous benefits to agencies and their clients.
You don’t need yes-men. If this is what you’re looking for, you’ll never truly reap the rewards of working with an agency.
After just six months, the die has been cast for the Government's Strategic Communications Unit
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