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The Bezos-Pecker dispute is a clash of the titans, and the Amazon CEO’s secret weapon is proactive communications.
AI and tech are convenient, but human customers still crave human interactions. Brands must strike a balance between the two.
The power of fake news has been greatly exaggerated. Kneejerk legislation and Big Tech intervention will only turn up the heat in an already stifling public forum.
The Government’s Brexit Bill shows that national decision-makers are open to recommendations from industry—just make sure to bring a solution.
Organisational change is a journey. Failure to bring your stakeholders with you creates a climate of confusion, discontent, and long-term instability.
The 2019 consumer is socially conscious. Brands that find their social purpose will resonate with customers and grow the bottom line.
We live in an era of identity. To survive, brands, politicians and organisations must anchor their comms activity in core convictions or else stay away from challenging issues.
PR360’s leadership team look back on the comms moments of the year and discuss the trends set to shape 2019.
O'Neill's sheer force of personality temporarily restored belief in Irish football, but his refusal to communicate his vision left many to view him as ‘old hat’ rather than old school.
The transition from PR course to PR job can seem daunting, but with the right skills—and attitude—you can prove yourself a worthy investment.
Clickbait trades trust for pageviews and website visits. Click-worthy content builds relationships and engagement.
John Lewis’s new festive campaign is high in Elton John but low in seasonal spirit. Have brands forgotten the true meaning of Christmas ads?
Distinguishing transient social media fury from a genuine problem will save your brand time and heartache.
In a period of crisis, boldly taking command of an issue can benefit your brand in the short and long term.
“Content for the sake of content” is harming your brand. An authentic content-writing strategy can save it.
Consumers want a more intimate and authentic relationship with influencers. Brands must take note.
Mixing an energetic offline campaign with an authentic social media strategy helps candidates reach a broad spectrum of voters.
The collapse of Orla Kiely should prove to brands that influence without strategy has little long-term value.
It's been three months since Instagram launched IGTV, but just how much of an impact has it among the brands and creators it was designed for?
With Colin Kaepernick the face of Nike’s new campaign, the brand has made a progressive—but ultimately pragmatic—move.
With Brexit looming, Ireland needs a medicines supply plan to avoid a dangerous shortage of life-saving drugs.
Social media is the new normal. Brands need to prioritise platforms, messaging and content to stand out from the crowd.
Despite the potential for a media storm, FBD’s quick and decisive action staved off crisis.
Quick, strategic action in a time of crisis will save your brand from long-lasting damage.
Business and political leaders brave enough to reveal their ‘true self’ will cultivate support, respect and relationships.
Experiential events help to connect brands with consumers and media in ways that ‘traditional’ communications cannot.
Before you start your comms internship, pick an agency that can give you the skills you need to thrive in a fast-moving industry.
A policy of openness and transparency can save brands from stagnancy and media criticism.
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