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Planning for the end gives our communications campaigns focus, goals and purpose.
The giants of Silicon Valley must act decisively to preserve their reputation in a changing world.
A story has broken and the news ain’t good—sprint to the exit before your employees ask too many difficult questions!
The EU will need to leave the abstract ideals behind and focus on hard facts if it wants a good turnout in May.
Our New Times, New Leaders report shows that 82% of employees think regular company-wide communications from their CEO is important.
There’s more to Anglo-Irish relations than just Brexit. Businesses, politicians and social leaders here and in the UK must focus on a positive future.
While the PAC’s style of questioning grates with some, attempts to curb its power risk muzzling one of the Dáil’s most effective Committees.
International Women’s Day is an important opportunity for businesses and brands to effect real change.
Netflix’s strong Academy Award showing proves that creativity and experimentation can go a long way.
The Bezos-Pecker dispute is a clash of the titans, and the Amazon CEO’s secret weapon is proactive communications.
AI and tech are convenient, but human customers still crave human interactions. Brands must strike a balance between the two.
The power of fake news has been greatly exaggerated. Kneejerk legislation and Big Tech intervention will only turn up the heat in an already stifling public forum.
The Government’s Brexit Bill shows that national decision-makers are open to recommendations from industry—just make sure to bring a solution.
Organisational change is a journey. Failure to bring your stakeholders with you creates a climate of confusion, discontent, and long-term instability.
The 2019 consumer is socially conscious. Brands that find their social purpose will resonate with customers and grow the bottom line.
We live in an era of identity. To survive, brands, politicians and organisations must anchor their comms activity in core convictions or else stay away from challenging issues.
PR360’s leadership team look back on the comms moments of the year and discuss the trends set to shape 2019.
O'Neill's sheer force of personality temporarily restored belief in Irish football, but his refusal to communicate his vision left many to view him as ‘old hat’ rather than old school.
The transition from PR course to PR job can seem daunting, but with the right skills—and attitude—you can prove yourself a worthy investment.
Clickbait trades trust for pageviews and website visits. Click-worthy content builds relationships and engagement.
John Lewis’s new festive campaign is high in Elton John but low in seasonal spirit. Have brands forgotten the true meaning of Christmas ads?
Distinguishing transient social media fury from a genuine problem will save your brand time and heartache.
In a period of crisis, boldly taking command of an issue can benefit your brand in the short and long term.
“Content for the sake of content” is harming your brand. An authentic content-writing strategy can save it.
Consumers want a more intimate and authentic relationship with influencers. Brands must take note.
Mixing an energetic offline campaign with an authentic social media strategy helps candidates reach a broad spectrum of voters.
The collapse of Orla Kiely should prove to brands that influence without strategy has little long-term value.
It's been three months since Instagram launched IGTV, but just how much of an impact has it among the brands and creators it was designed for?
With Colin Kaepernick the face of Nike’s new campaign, the brand has made a progressive—but ultimately pragmatic—move.
With Brexit looming, Ireland needs a medicines supply plan to avoid a dangerous shortage of life-saving drugs.
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