Play Bad CEO, the PR360 Game

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When the quarterly targets are missed yet again, the IT systems overhaul goes awry (and wipes the server in the process), or a product recall keeps everyone in the office until midnight, employees look to the man or woman at the top—the CEO—for guidance, instruction, and words of wisdom.

A surprising number of business leaders would prefer they didn’t. In challenging situations, many CEOs say little and keep themselves locked away. In fact, over a third of employees have read or heard a bad news story about their employer in the media before it was announced internally.

As communications professionals, we advocate confronting challenges in a sensible and strategic way. However, when it comes to a little lunchtime distraction, we say live dangerously and play Bad CEO, the PR360 Game.

Step into the shoes of a panicked CEO and leg it to the door before your pesky employees ask you too many difficult questions!