As the Social and Digital Lead with PR360, Michelle advises on best practice, trends, audience segmentation and tailored strategy for the online environment.
Michelle has over ten years international experience in digital communications. She has returned to Ireland after working with the New Zealand Government and most recently with the start-up community in the UK.
She managed the social media strategy during a national state of emergency in New Zealand, led high profile online public awareness campaigns, launched brands and rebranded organisations using digital technology and has presented in the European Parliament on using social media for successful election campaigns.
No matter the industry, Michelle understands how to cut through the noise online and help you navigate the digital environment to drive business results.
Michelle has a Masters in Public Relations from DIT and she holds an international honours degree in Economics from UCD, having spent a year studying French in Belgium.