Sinéad is PR360’s Digital Strategist. Her expertise ranges from brand planning to workshop facilitation to content strategy. She has a keen interest in problem-solving and design thinking.
Prior to joining PR360, Sinéad worked as a creative planner in creative marketing agencies. There, she played a key role in managing the output of a large studio team of writers, designers, producers, and illustrators.
Working as the strategic link between the client, client service team, and creative team, Sinéad has a broad range of experience working with global clients across the tech, pharma, and FMCG industries. In her previous role, she included Google, Dell, and Pfizer among her clients.
Before she worked in strategy, Sinéad was a content creator and copywriter, skills which she brings to every role and project.