CREATIVE + BRAND
AI and tech are convenient, but human customers still crave human interactions. Brands must strike a balance between the two.
The 2019 consumer is socially conscious. Brands that find their social purpose will resonate with customers and grow the bottom line.
Clickbait trades trust for pageviews and website visits. Click-worthy content builds relationships and engagement.
John Lewis’s new festive campaign is high in Elton John but low in seasonal spirit. Have brands forgotten the true meaning of Christmas ads?
“Content for the sake of content” is harming your brand. An authentic content-writing strategy can save it.
Consumers want a more intimate and authentic relationship with influencers. Brands must take note.
The collapse of Orla Kiely should prove to brands that influence without strategy has little long-term value.
It's been three months since Instagram launched IGTV, but just how much of an impact has it among the brands and creators it was designed for?
Social media is the new normal. Brands need to prioritise platforms, messaging and content to stand out from the crowd.
Experiential events help to connect brands with consumers and media in ways that ‘traditional’ communications cannot.
A policy of openness and transparency can save brands from stagnancy and media criticism.
Instagram’s mobile-first vertical video platform brings new opportunities for brands.
‘MoJo’ is revolutionising the way we share news and tell stories.
The brand PR landscape has seen rapid change and development in recent years. Have a read of our top tips on how to stay ahead.
Seven easy ways to help you break down the latest Facebook brand barriers.
With the launch of every new digital medium, platform and publication, the communications cadence has become a little more complicated.
Dubbed ‘the war for talent’, it’s the next big problem for the Celtic Phoenix and the growing Irish economy
10 helpful tips to make it easier to target an influencer and the ways they’ll build your brand awareness.
Events build more than just good brand awareness; they can increase your credibility as a trailblazer.
It is becoming less of a competitive edge and more of a requirement.
PR360 tracked the social media trajectory of Ireland’s 45 participating athletes in Rio 2016.
Certainly, this is the first time that social media has played a major role in an Irish election campaign.